the secret to social media is authenticity
We live in an age of endless scrolling. There’s now over 1 billion active users on Instagram, which, let’s admit it, can be intimidating. How do you gain followers when there’s so much clutter to push through? How do you get noticed?
Your online platforms are the first “face” your customers see. What do you want to tell them? What do you want them to take away or gain from visiting your page? These are questions you have to ask yourself before building your social media strategy.
To master the social media game, you have to find the perfect balance between what you’re trying to sell your audience and what they’re wanting to hear. Gone are the days of text graphics and smoothie bowls. Be a brand that fills your audience’s timelines with inspiring content - content they want to engage with and tell their friends about. Content that’s authentic to you and your brand.
Social media is your opportunity to tell your audience who you are.
Designing & Styling
Your profile is an extension of your brand identity. It’s the outward appearance of you or your company. It should have a cohesive look and colour palette that tells your brand’s story.
Your captions on social media are just as important as the imagery. If the photo or video is the lure, the caption is the hook. You want to make sure any messaging you put out will strengthen your brand identity, while providing valuable content for your audience.