branding is about forming a connection with your audience,
a connection they trust
How do you brand something that’s still developing? What if it changes? All you can do is take what you know and build from there.
Over time, I’ve discovered I don’t fit into one box, but into several, or perhaps not even a box at all. All I know is that I love creating anything and everything, I’m a little (or a lot) bold and edgy, and I’m analytical and organized. While these things may not typically mesh together, that’s the beauty of it. Find what makes you stand out. What’s different about you? Capitalize on that. Make that your brand.
The process of self-discovery is a long one, so building a personal brand can present some unique challenges.
Starting with strategy
My brand strategy started to form when I realized there was a lack of creatives who were a Swiss Army Knife of sorts. Someone who could be creative and think outside the box, but was also highly organized and thoughtful. My personality in itself has always been edgy and non-conforming and that’s the type of work I produce. My strategy began there - positioning myself in the market as someone who pushes boundaries, is innovative, but also sticks to strict deadlines and keeps her desktop folders in order.
Applying the brand
The final step to branding is applying it to everything you or your company puts out. Streamline all of your social media platforms, website, and any printed collateral you use. Using your messaging and identity as your base, your brand should be well articulated across everything your audience has access to.