branding is about forming a connection with your audience,
a connection they trust
How do you brand something that’s still developing? What if it changes? All you can do is take what you know and build from there.
Over time, I’ve discovered I don’t fit into one box, but into several, or perhaps not even a box at all. All I know is that I love creating anything and everything, I’m a little (or a lot) bold and edgy, and I’m analytical and organized. While these things may not typically mesh together, that’s the beauty of it. Find what makes you stand out. What’s different about you? Capitalize on that. Make that your brand.
The process of self-discovery is a long one, so building a personal brand can present some unique challenges.
Starting with strategy
Building your brand starts by defining what you want to bring to the table and figuring out how you’re going to do it. After you’ve researched what’s available on the market and found the missing pieces, your strategy will start to take shape.
My brand strategy started to form when I realized there was a lack of creatives who were a Swiss Army Knife of sorts. Someone who could be creative and think outside the box, but was also highly organized and thoughtful. My personality in itself has always been edgy and non-conforming and that’s the type of work I produce. My strategy began there - positioning myself in the market as someone who pushes boundaries, is innovative, but also sticks to strict deadlines and keeps her desktop folders in order.
What do you want to say?
Once you’ve established who you are, the messaging behind it is what you want to say. Your messaging plays an integral role in defining your brand to your audience, and consistency is key.
When it comes to messaging, you need to define a few key things and refer back to them whenever you’re pushing out a message. It doesn’t matter whether it’s a press release, a caption on Instagram, or talking to a friend about your company, your audience will always notice subtle changes in your messaging.
It’s also important to note the authenticity of your messaging. If you’ve set a vision statement you don’t believe in, or a false set of values, your audience will know and your brand will have difficulty surviving.
Building your identity
Your brand identity is the visual queues you give your audience to help them better understand your brand. Choose colours and fonts that will fully articulate your brand, while also maintaining visual appeal.
Applying your brand
The next step to branding is applying it to everything you or your company puts out. Streamline all of your social media platforms, website, and any printed collateral you use. Using your messaging and identity as your base, your brand should be well articulated across everything your audience has access to.
Ready to start building your brand?